Work
Design
Brand Refesh

Ursa

Ursa desktop view

Publish Date:

Oct 24, 2023

Client:

Ursa Consultants

Ursa was looking to update their website with a more playful design. I added responsiveness and refreshed their brand to be more attractive and lighthearted while still respecting the seriousness of their financial business.

Primary Purpose

To direct users to join the Ursa newsletter.

Changes

  • Remove live chat, as it’s not commonly used and doesn’t look appealing. Instead direct clients to send an email or sign up for the mailing list
  • Fix responsiveness issues
  • Update design to be more modern, playful and eye-catching

Challenges

  • Indirect communication with the client through a 3rd party
  • Building a design that conveys the unique approachable attitude of the brand, and also the trustworthiness and earnestness essential for a financial company.